Starting with clarity is essential when building iOS apps: who the users are, what problem the app should solve, and which scenario must be addressed in the initial release. A thorough discovery phase helps define the MVP scope, pick the appropriate architecture, and avoid features that look good on paper but don’t enhance actual usage.

Once the foundation is in place, attention turns to interface behavior, performance, and stability across iPhone models and iOS versions. Consistent navigation patterns, careful state management, and well-planned integrations (payments, auth, analytics, backend APIs) help keep the product maintainable and scalable after the App Store release.